About Us

ROOHWÉ was born from the belief that fashion doesn’t need to shout to make a statement!💯

We create timeless pieces that blend softness with strength — for the modern woman who leads with quiet confidence. From fluid silhouettes to tailored classics, every garment is minimal, soulful, and made to move with you.

Each piece is crafted with intention — to become a staple in your wardrobe and a reflection of your quiet power.

Rooted in style. Elevated in spirit.❤️

At ROOHWÉ, clothing is more than fabric — it's a feeling. A sense of self. A statement of ease, grace, and individuality.
Our collections are designed to feel like you, adapt to your rhythm, and last beyond seasons and trends.

From the Desk

ROOHWÉ is for women who find power in softness and strength in simplicity. Every collection is thoughtfully designed to inspire confidence — for those who carry themselves with elegance, and let their style speak volumes without saying a word.🧵

The Feel of ROOHWÉ

We use only premium, breathable fabrics that are as luxurious as they are comfortable. Each piece drapes with intention, offering a fit so flattering it feels like it was made just for you.

Soft on the skin, strong in presence — our silhouettes are made to move with you, not around you.

Because at ROOHWÉ, it’s not just about how it looks.
It’s about how it feels.💗